Many of us may not have even known what was going on until Wednesday when the online industry responded to SOPA/PIPA, including many popular websites shutting down, or blacking out in protest. These actions prompted many not directly involved to ask, what exactly is SOPA? It’s not soup, as the Spanish translation indicates; nor is it a sopapilla, the delicious pastry dessert served at many of our favorite Mexican restaurants. SOPA stands for the Stop… read more →
We all know that the age of the e-book has arrived. Once writers have decided to forgo the traditional publishing route, they then waiver back and forth as to what value they should assign to their e-books. By value, we mean price. $9.99? $7.99? $4.99? $2.99? $0.99? What about for free? This question raises another controversy in the digital world, although nowhere near as potent as DRM (Digital Rights Management). Using Twitter as a form… read more →
The digital world has increased worries of copyright infringement for both individuals and companies. Attempting to give control back to the seller, Digital Rights Management emerged. What is Digital Rights Management (or the more commonly used term DRM) besides a very controversial topic today? By definition, DRM is the control of digital content (and some devices) after the point of sale. This technology prevents the buyer from unauthorized use of content. How is DRM controversial? … read more →
Organic advertising and marketing is spreading like wildfire, so in keeping with our earlier messages of providing valuable content and promoting others, we wanted to take the time to share a few of our favorite blogs with everyone. Heidi Cohen publishes fantastic blog articles multiple times a week. Yesterday’s post is a prime example of her expertise – Do You Know What Gets Attention on Twitter? HubSpot Blog focuses on Internet marketing and provides Answers… read more →
When selling digital content online, there are two ways to monetize our material: Offer our products as a one-time download (i.e. e-Books) Offer buyers the opportunity to purchase a subscription service to our content A subscription service allows buyers to view and download our digital content on a monthly basis. These services are ideal when our product evolves, or changes consistently. Prime examples of evolving material include: newsletters and online video, audio, and downloadable files (i.e.… read more →