Last year, we discussed the number one reason why writers today choose self-publishing over and over again—CONTROL. Via self-publishing, writers control book titles, book covers, book content (story and words), publishing, copyrights, and promotion. But we also have to sell our e-books. To do this, we turn to Direct Sale Vendors. Direct Sale Vendors sell our e-books for a percentage of the sale. Who are the top Direct Sale Vendors? Kindle Direct Publishing Platform (Amazon)… read more →
Twitter can be a bit intimidating. Most of us are scared to type that first tweet and our fingers freeze on the keyboard. What do we say? It’s a common fear that no one out there is interested in what we have to say. We all feel this way, so here is a simple equation for using Twitter as a social media outlet and organic marketing tool: Twitter Success = 1/4 Socializing + 1/4 Promoting… read more →
So far, in our Accepting Credit Cards blog series, we have discussed the specific considerations businesses need to ask themselves prior to accepting credit cards: How much am I really paying and could I be paying less? Who are my potential buyers? Will accepting credit cards increase my sales? And last week, we shared the necessary components (building blocks) for accepting credit cards: Block 1: The foundation – The Merchant & Business Bank Account Block… read more →
Most small businesses accept online payments with PayPal or with other payment processors known in the industry as “Hand-Off” Processors. These options, like 2Checkout, are certainly a valid starting point for doing business online. But like most other things in today’s world, small businesses must have a plan for growth. So, when does it make sense for a small business to start accepting credit cards? Over the next three weeks, we’re going to answer the… read more →
Content Shelf and Dropbox are similar to a peanut butter and jelly sandwich… we are completely different but work great together. How’s that? Well, here at Content Shelf, we facilitate the selling of digital content (e-books, video, music, etc.)… and Dropbox stores this digital content for free in the cloud, allowing users to access this content anywhere (mobile devices, tablets, computers, and/or laptops). As a seller of digital files, we don’t know the device our… read more →